Gone or going are the days where creativity is predominantly associated with an individual’s ability to express differently in his/her own area. These days creativity is the need to express and communicate thoughts of any form not just individuals but as a group too. Creativity is evolving says this beautiful article “Creativity 2.E” by David Armano in UX Magazine. Creativity is no more one man show but the need is more a collaborative one as the author says,
“It’s about how we work together to create something that people will want to use, experience and ultimately compel them to take action. You could call this kind of collaboration T-Shaped Creativity”
We have heard this term so often in our day to day life - “Think out of the box”. But am not sure how often we understand and really think about what this means. I think what this means is to go way out of traditional way of doing things and what is required is not to think out of the box but also do it out of the box. This is not just for a specific individual or group of people but is a need and requirement to be equipped by everyone. One of the key outcomes of everything we do is to be the experience one feels looking at the output and compulsion to take action without resistance, and that can be achieved only by putting together some creative effort.