Archive for May 10, 2006

Foundation Stone #7 - Be customer focused

Most of the time when we test the code or application, we always think of the happy path that everything looks great, think of it as a job, run through a set of test cases, and say your work is done and report the status. But have you thought who are you trying to satisfy here? Your lead? Your manager? Your colleagues? Not really, it is ultimately the customer who is going to use the system. Have you ever looked at the application from his eyes?

Lets say you are going to a restaurant. What kind of a service do you expect? What will make you more comfortable as a customer of the restaurant? Or put this way what should the restaurant do differently in order to please the customer and make him visit or recommend the restaurant to his circle of friends/relatives? As a customer in the restaurant you expect quality proactive service for example it might add a lot of value if the bearer suggests what items are available, what item you may like depending on your taste, or says the speciality of an item and so on.

When you are developing an application for a customer, the key thing that you should constantly be aware of is to view it from a customer’s perspective and think in terms of how well you could present it in a way it makes it easy to use. What additional information (if at all) can you give so that it adds more value and how do you project it? Such questions should be constantly on the thought process not just in the mind of developers, but also from everyone in the team. Everyone in the team should have that customer focus and the goal should not be just to deliver the product, but to deliver it with customer satisfaction.

I have added this as a foundation stone, because if you are a starter, you better cultivate this as a habit. If you are already in this industry and you dont think about satisfying your customer in every day work, it is not too late to cultivate this habit. Practice it and this can take you a long way.

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